Located on Herengracht canal, the Hoxton hotel opened in the Dutch capital in July, and is the first from the brand outside London.
Five 17th-century canal houses, one of which used to be home to the city mayor, were knocked through to create the five-floor, 111-room hotel.
Each has different design features and moods, but all come with brand-standard perks such as free wifi, one hour of free international calls, breakfast bags filled with a banana, granola and a bottle of orange juice, and a fridge with bottled water and fresh milk. There is also a grocery shop in the lobby selling produce at supermarket prices.
Local interior design duo Nicemakers conceived of the “mid-century eclectic” look to the hotel, a more refined evolution of “rough luxe” and “industrial chic” with a mix of modern, vintage, ethnic and Scandi fixtures, furnishings and objets d’art.
Reception has an anachronistic display of old room keys behind the front desk, while “neo-vintage” pieces such as Roberts radios and Victorian-style porcelain sinks are contrasted with Mac computers and cutting-edge light installations.
Lotti’s restaurant is run in partnership with Soho House & Co and serves Italian-Dutch fare throughout the day. It has a retractable roof to let fresh air and sun in, and plush blue velvet banquettes.
The Apartment event space is made up of five rooms accommodating up to 130 people in total. There’s central pantry for snacks and refreshments open in the day – at night it becomes a private dining venue.
Similar to Soho House’s private members’ clubs around the world, the Hoxton hosts a calendar of regular screenings, exhibitions and talks from Dutch startups and thought leaders (hoxtown.com).
Those looking to keep fit can attend free yoga classes and morning workout sessions, as well as hire bikes or use nearby gym TrainMore.