This summer, Design Hotels launched an “inspirational space” for its team of ten in-house creatives.

The 300 sqm open-plan Brand Lab is in its Berlin headquarters and has views over the River Spree.

Interiors exhibit an on-trend “industrial chic” aesthetic with exposed brickwork, white walls, brass metalwork and sit-up stools. Furniture is by Artek and Wilkhahn, LED lighting from Erco, audio by Sonos and drinks by Aqua Monaco.


According to a press release, the Brand Lab is “a fertile environment for present and future ideas, and serves as a seedbed for innovation”.

Serdar Kutucu, vice-president of brand, marketing and communications, said: “With our in-house design team we are able to move the creative process forward, without red tape. That allows us to react quickly to new developments, which is a big advantage in this fast-paced industry.”

Under the guidance of creative director Johannes Schwark, the team conceives ideas for the company’s advertising campaigns, trade show stands, events, digital designs and corporate identity.

Design Hotels also creates platforms for cross-industry gatherings, hosts an annual conference called Arena, as well as Trend Briefing in collaboration with London-based trend-forecasters the Future Laboratory.

For those interested in learning more about their world of architecture and interiors, a new hardback Design Hotels Book is available for order here priced at €59.

Produced at the Brand Lab, it tells the story of its 279 properties with photographs and behind-the-scenes accounts from hoteliers.